The folks over at Bank of America have created “The 2012 Bank of America Study of High Net Worth Philanthropy.” It’s an interesting summary of the “giving patterns, priorities and attitudes of America’s wealthiest households. . . . Results are based on a nationwide sample of 700 households with a net worth of $1 million or more (excluding the value of their home) and/or an annual household income of $200,000 or more.”
Even if your household isn’t Trump level, you just might find some factoids that apply to you or will help you better understand the thinking of philanthropists.
How about an example of the info? Have you ever wondered, “Why wealthy donors stop giving?” Here’s what BofA discovered:
“In 2011, 30% of wealthy donors stopped giving to at least one nonprofit organization they previously supported, among which 27% stopped giving to one organization and 32% stopped giving to two. The following were the top reasons cited for why these donors stopped giving to a particular charity:
- “The donor received too frequent solicitation or the nonprofit organization asked for an inappropriate amount (38%).
- “The nonprofit organization they supported changed leadership or activities (29%).
- “The donor personally changed philanthropic focus or decided to support other causes (27%).
- “The donor’s household circumstance — for example, financial, relocation, employment — changed (22%).
- “The donor no longer was personally involved with the organization (12%).”
